HEMOdata Resources
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Data Governance Is the Missing Layer Between AI Spend and AI Value
Season one of It's Data Habibi covered six conversations that, on paper,...
Your AI Governance Problem Is Actually a Data Governance Debt
Most boards in the region have already approved an AI governance...
AI Is Now a National Security Asset. Here’s What That Means for Organisations in the Region
For years, the conversation around AI governance has centred on ethics,...
What Happens When Your AI Model Disappears Overnight
Last week, Claude's Fable 5 was disabled globally within hours, no...
The Hidden Cost of Running AI Without Governance
There is a particular kind of optimism that takes hold when AI starts...
The UAE Has Set the Clock. Is Your Organisation Ready?
The race to become an AI-powered economy is no longer a distant...
Is Claude the new MS Access database?
Why history is repeating itself — and what to do before it does. With the...
Who Actually Owns AI in Large Enterprises?
It's a question that has surfaced in every...
It’s Data Habibi – Episode 5 with Pavel Bulowski and Vinay Ravula
In episode 5 of our podcast, It’s Data Habibi, Luke Cann is joined by Pavel Bulowski and Vinay Ravula for a candid and grounded conversation about the gap between how well brands think they know their customers, and how well they actually do.
How Syarah Boosted Conversion Page Traffic to 79% with Mixpanel
Syarah, Saudi Arabia’s leading digital automotive retail platform, partnered with HEMOdata to implement Mixpanel across their product analytics stack.
Why Conversion Rate Optimisation (CRO) is Harder in the GCC and Most Teams Don’t Realise it
Conversion rate optimisation has a methodology problem. Not a tools...
What a “Single Customer View” Means in Practice
TL;DR A “single customer view” is not a tool, a dashboard, or a data...