Resources

The Hidden Cost of Running AI Without Governance

Blogs

There is a particular kind of optimism that takes hold when AI starts...

The UAE Has Set the Clock. Is Your Organisation Ready?

Blogs

The race to become an AI-powered economy is no longer a distant...

Is Claude the new MS Access database?

Blogs

Why history is repeating itself — and what to do before it does. With the...

Who Actually Owns AI in Large Enterprises?

Blogs

It's a question that has surfaced in every...

It’s Data Habibi – Episode 5 with Pavel Bulowski and Vinay Ravula

Podcasts

In episode 5 of our podcast, It’s Data Habibi, Luke Cann is joined by Pavel Bulowski and Vinay Ravula for a candid and grounded conversation about the gap between how well brands think they know their customers, and how well they actually do.

How Syarah Boosted Conversion Page Traffic to 79% with Mixpanel

Case Studies

Syarah, Saudi Arabia’s leading digital automotive retail platform, partnered with HEMOdata to implement Mixpanel across their product analytics stack.

Why Conversion Rate Optimisation (CRO) is Harder in the GCC and Most Teams Don’t Realise it

Blogs

Conversion rate optimisation has a methodology problem. Not a tools...

What a “Single Customer View” Means in Practice

Blogs

TL;DR A “single customer view” is not a tool, a dashboard, or a data...

It’s Data Habibi – Episode 4 with Dr. Chris Cooper and Tim Aldridge

Podcasts

In episode 4 of our podcast, It’s Data Habibi, Luke Cann is joined by Dr Chris Cooper and Timothy Aldridge to unpack a central tension facing leadership teams today: why AI ROI is harder to define, justify, and sustain than many initially expected.

AI Governance & Readiness: Should You Use AI?

Blogs

Artificial Intelligence has quietly become the default answer to almost...

It’s Data Habibi – Episode 3 With Vitalii Duk and Luke Cann

Podcasts

In Episode 3 of our podcast, “It’s Data, Habibi,” we dive into what agentic AI actually means for enterprise leaders and where autonomy truly belongs. Our guests, Vitalii Duk, Founder & CEO of Dynamiq, and Luke Cann, Co-founder & CEO of HEMOdata, break down the difference between deterministic workflows and non-deterministic agents, unpack the “AI Iceberg,” and explore how organisations can drive real ROI without scaling risk.