by Aarti Rupani | Oct 9, 2025 | Blogs
In the MENA region, festival periods like Diwali and White Friday offer huge growth opportunities but are especially beneficial for retailers who utilise their tech stack and data ecosystem to unify insights, personalise experiences, and scale with demand. With mobile...
by Aarti Rupani | Oct 6, 2025 | Podcasts
Loyalty doesn’t succeed on points alone; it succeeds on reliable data, clear goals, and a culture that knows how to use both. In this conversation with host Lisa Brightwell, HEMOdata’s co-founders Luke Cann and Dustyn Smith explain how brands can move from theory to...
by Aarti Rupani | Sep 29, 2025 | Blogs
Most businesses already know they should be “data-driven,” but when it comes to making changes, whether to a signup flow, an email subject line, or an onboarding experience, too many still rely on opinions or gut feel. The problem with gut feel? It’s often wrong. A/B...
by Aarti Rupani | Sep 24, 2025 | Blogs
The National Data Management Office (NDMO) has set the standard for how data should be governed, secured, and leveraged in Saudi Arabia. For organizations operating in the Kingdom, compliance is a roadmap to building trustworthy, future-ready data practices. NDMO is...
by Aarti Rupani | Sep 16, 2025 | Blogs
Most companies can tell you what’s happening on their digital channels. But understanding why is still a challenge Why did users drop off in onboarding? Why did one experiment succeed and another fail? Why do certain teams seem disconnected from business...
