by Aarti Rupani | Mar 26, 2026 | Blogs
TL;DR A “single customer view” is not a tool, a dashboard, or a data model. It’s the ability to recognise and understand the same customer across time, channels, and context, and use that understanding to make better decisions. Most organisations don’t have this, even...
by Aarti Rupani | Mar 6, 2026 | Podcasts
Inside Podcast Episode 4 of “It’s Data, Habibi” with Dr. Chris Cooper and Tim Aldridge AI has quickly become embedded in enterprise strategy. What began as controlled pilots and proofs of concept is now evolving into full-scale deployment across business functions....
by Aarti Rupani | Feb 23, 2026 | Blogs
Artificial Intelligence has quietly become the default answer to almost every business problem. Forecasting issue? Plug in AI. Customer complaints? Let’s get Agentic AI. Operational inefficiencies? This is definitely something AI can solve. Somewhere along...
by Aarti Rupani | Feb 18, 2026 | Podcasts
Inside Episode 3 of “It’s Data, Habibi” with Vitalii Duk & Luke Cann Most people hear “AI” and still picture chatbots. Useful, sure. But that’s not where the shift is happening. In Episode 3 of It’s Data, Habibi, host Ivan Leon Gee (Senior Data Scientist,...
by Aarti Rupani | Feb 12, 2026 | Blogs
As of 5 February 2026, Oman’s Personal Data Protection Law (PDPL) is officially live. After a one-year extension from its original enforcement date, the law is no longer upcoming, or “something to plan for later.” It now applies to almost...