Integrated Innovation Hub

HEMOdata transforms your vision into reality by serving as your integrated innovation hub. We seamlessly blend customer data solutions and tools to create a cohesive and powerful ecosystem that propels your business forward.

HEMOdata Solutions

Crafting customer data strategies and elevating businesses through expert data governance and industry leading tools Implementation.

Product & Marketing Analytics
AB Testing & Experimentation
Customer Data Platform
Customer Engagement
Attribution & Deeplinking
BI & Data Intelligence


Make data driven decisions with ease. Gain actionable insights, optimise campaigns, and drive growth with our advanced analytics solutions tailored to your business objectives.

AB Tasty

Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.


Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.


OneSignal is the market-leading customer messaging and engagement solution, offering email, mobile and web push notifications, in-app messaging, and SMS. Our powerful omnichannel platform enables 1M+ businesses to deliver over 12B+ messages daily.


AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.


Collibra helps customers do more with trusted data. Our Data Intelligence Cloud brings flexible governance, continuous quality and built-in privacy to the world’s leading brands. Collibra works with 700+ customers worldwide and partners with the most innovative companies and unites organizations with data that's easy to find, understand, trust and access.

Key benefits of HEMOdata solutions

Tailored Data-Driven Strategies

HEMOdata crafts bespoke data-driven strategies aligned with your business objectives, leveraging best-of-breed solutions to optimise performance and drive tangible results.

Holistic Approach to Your User Data

We deliver diverse services covering engagement, testing, and attribution solutions. We empower your data to drive your success, maximising its value for optimal business outcomes.

Ongoing support and training

At HEMOdata, our support surpasses mere implementation. We’re committed to empowering you and your business for maximised outcomes and sustained growth.

Numbers behind the success

Explore essential data insights and compelling statistics that drive our expertise and solutions.


Avg. cost

Average cost to organisations due to poor data quality. (Gartner 2021)


Increase in CDP

Increase in global CDP spend in 2021 as siloed customer data is now viewed as a competitive disadvantage


Improved CTR

Our client recorded up to +250% improved Click-Through-Rate using our testing solutions

Best-in-breed solutions

HEMOdata collaborates with industry-leading data tools, ensuring customized strategies for analytics, engagement, and optimization, maximizing your data’s potential for impactful business outcomes.

Frequently asked questions

What are Customer Data Platforms (CDPs)?

Customer Data Platforms (CDPs) are centralized systems that collect, organize, and manage customer data from various sources, providing a unified view of customer information. They enable businesses to create personalized and targeted marketing campaigns, enhance customer experiences, and improve overall engagement.

What are the best practices for customer data management?

Customer data management best practices involve ensuring data accuracy, robust security, and compliance with regulations. Centralize data for consistency, conduct routine audits, provide staff training, establish clear governance, integrate data for efficiency, and implement reliable backup. Maintain transparent communication with customers about data usage and privacy policies.

How to leverage customer data for business growth?

Leverage customer data for business growth by employing personalized marketing strategies based on customer insights. Analyze purchasing patterns, preferences, and behaviors to tailor products/services. Implement data-driven decision-making, refine customer experiences, and foster customer loyalty. Utilize targeted campaigns, optimize pricing, and identify cross-selling opportunities. Continuously assess and adapt strategies based on evolving customer data trends to maximize business growth and enhance overall performance.

Why is unified data so important?

Unified data is crucial as it provides a consolidated, consistent view of information across an organization. It avoids data silos, enabling better decision-making, streamlined operations, and improved customer experiences. Unified data enhances efficiency, reduces errors, and ensures that everyone in the organization works with accurate and up-to-date information.

Why do I need customer data integration strategies?

Customer data integration strategies are essential to ensure seamless collation of customer information from various sources. They streamline data processes, enhance data quality, and provide a unified customer view. These strategies empower personalized marketing, improved customer experiences, and effective decision-making. Overall, they enable businesses to harness the full potential of customer data for targeted strategies and sustainable growth.

How to optimise customer data for personalised marketing?

Optimize customer data for personalized marketing by first segmenting your audience based on preferences, behaviors, and demographics. Utilize advanced analytics to gain insights into individual customer preferences. Implement marketing automation tools to deliver targeted messages at the right time. Leverage personalized content and recommendations based on customer history. Regularly update and refine customer profiles, ensuring accuracy and relevance. Finally, seek customer feedback to continuously improve and tailor marketing efforts for a more personalized and effective approach.

Need help deciding? Let’s talk!

Hop on a quick 20 min call with one of our experts to find out what HEMOdata can do for you.