by Aarti Rupani | Apr 17, 2026 | Blogs
It’s a question that has surfaced in every conversation we’ve had about AI this year, in how we talk about agentic systems, in how we measure ROI, in how we think about deployment. Most organisations...
by Aarti Rupani | Apr 13, 2026 | Podcasts
Most organisations think they know their customers. In this episode, we unpack why that’s rarely true and what it actually takes to build a foundation that earns that claim. Identity resolution is one of those terms that gets thrown around in...
by Aarti Rupani | Apr 9, 2026 | Case Studies
Syarah is a leading digital automotive retail ecosystem in Saudi Arabia. From buying and selling cars to financing and back-office operations, Syarah has been reshaping how consumers interact with automotive services. Senior Product Director, Qais Alkhatib, has ...
by Aarti Rupani | Apr 2, 2026 | Blogs
Conversion rate optimisation has a methodology problem. Not a tools problem. Not a traffic problem. The frameworks most teams are working from were built for different markets, different audiences, and different buying behaviours. Apply them without adaptation in a...
by Aarti Rupani | Mar 26, 2026 | Blogs
TL;DR A “single customer view” is not a tool, a dashboard, or a data model. It’s the ability to recognise and understand the same customer across time, channels, and context, and use that understanding to make better decisions. Most organisations don’t have this, even...