by Aarti Rupani | Apr 9, 2026 | Case Studies
Syarah is a leading digital automotive retail ecosystem in Saudi Arabia. From buying and selling cars to financing and back-office operations, Syarah has been reshaping how consumers interact with automotive services. Senior Product Director, Qais Alkhatib, has ...
by Aarti Rupani | Apr 2, 2026 | Blogs
Conversion rate optimisation has a methodology problem. Not a tools problem. Not a traffic problem. The frameworks most teams are working from were built for different markets, different audiences, and different buying behaviours. Apply them without adaptation in a...
by Aarti Rupani | Mar 26, 2026 | Blogs
TL;DR A “single customer view” is not a tool, a dashboard, or a data model. It’s the ability to recognise and understand the same customer across time, channels, and context, and use that understanding to make better decisions. Most organisations don’t have this, even...
by Aarti Rupani | Mar 6, 2026 | Podcasts
Inside Podcast Episode 4 of “It’s Data, Habibi” with Dr. Chris Cooper and Tim Aldridge AI has quickly become embedded in enterprise strategy. What began as controlled pilots and proofs of concept is now evolving into full-scale deployment across business functions....
by Aarti Rupani | Feb 23, 2026 | Blogs
Artificial Intelligence has quietly become the default answer to almost every business problem. Forecasting issue? Plug in AI. Customer complaints? Let’s get Agentic AI. Operational inefficiencies? This is definitely something AI can solve. Somewhere along...
