by Aarti Rupani | Oct 29, 2025 | Blogs
When you walk into a haunted house, you expect the scares. That’s part of the fun. But what about when the scares come out of nowhere…no warning, no pattern? That’s what bad data feels like. One minute, your reports look fine; the...
by Aarti Rupani | Oct 22, 2025 | Podcasts
Birthday emails aren’t loyalty, they’re a broadcast. Real loyalty in 2025 looks like context, timing, and usefulness, powered by clean data, progressive profiling, channel preference, and service recovery. Points are just a mechanism; the strategy is relationship. In...
by Aarti Rupani | Oct 9, 2025 | Blogs
In the MENA region, festival periods like Diwali and White Friday offer huge growth opportunities but are especially beneficial for retailers who utilise their tech stack and data ecosystem to unify insights, personalise experiences, and scale with demand. With mobile...
by Aarti Rupani | Oct 6, 2025 | Podcasts
Loyalty doesn’t succeed on points alone; it succeeds on reliable data, clear goals, and a culture that knows how to use both. In this conversation with host Lisa Brightwell, HEMOdata’s co-founders Luke Cann and Dustyn Smith explain how brands can move from theory to...
by Aarti Rupani | Sep 29, 2025 | Blogs
Most businesses already know they should be “data-driven,” but when it comes to making changes, whether to a signup flow, an email subject line, or an onboarding experience, too many still rely on opinions or gut feel. The problem with gut feel? It’s often wrong. A/B...
