by Aarti Rupani | Jan 26, 2026 | Case Studies
Vodafone Oman has rapidly emerged as one of the region’s most innovative telecom operators, driving Oman’s digital transformation with a 100% cloud-based 5G network. Through its fully digital My Vodafone App, the company is redefining how users manage their plans,...
by Aarti Rupani | Jan 26, 2026 | Blogs
Arriving in late winter (an occurence after ~30 years), this year’s Ramadan coincides with cooler evenings, longer nights, and far more opportunities to be out; cafés stay busy, malls come alive after iftar, and in-store experiences compete...
by Aarti Rupani | Jan 14, 2026 | Blogs
Part 1 of 3: The Basics Artificial Intelligence has become part of everyday business conversation. It shows up in strategy decks, hiring plans, product roadmaps, and executive conversations. Yet despite how often it’s mentioned, there’s rarely a shared...
by Aarti Rupani | Dec 16, 2025 | Blogs
From poor data foundations to unclear objectives, most AI initiatives collapse long before they deliver value. Across our AI Readiness Masterclasses in Dubai and Ras Al Khaimah, the data shows a consistent trend: MENA organisations are adopting AI tools tactically...
by Aarti Rupani | Dec 9, 2025 | Podcasts
Customer loyalty programs were supposed to make brands unforgettable. Instead, most of them have become… well, forgettable. In Episode 2 of It’s Data, Habibi, HEMOdata co-founder Dustyn Smith sits down with Namrata Sarmah (Nam), CPO and founder of CPO Track® and Women...
