Closer to Eid, some brands:

• see a spike in engagement – these are ones that are analyzing Ramadan data, understanding what resonated in real time, and composing Eid messaging that feels seamless. Their audience? Fully engaged and ready to convert.
• become laid-back post Ramadan, maybe even vanishing after it and their engagement takes a hit during Eid. And guess what? Their audience moves on.
• tend to overengage (we see those excessive push notifications lately 👀), with a lot of data being collected but no strategy to use it – the result, burn out and unsubscribes.

If we had to compare these behaviours, it’s like these marathon trainees:

According to Think with Google, 86% of MENA consumers consider Ramadan the best time for discounts. As highlighted in our previous blog, the surge in shopping sees an increase in the last 10 days of Ramadan. So, how do you make sure your brand makes it during that final sprint during the holiday season? Let’s dig into it.

It’s All About Data

You’re tired of reading that, aren’t you? What if we told you that you can actually do more with those numbers instead of just mundanely reporting about another yet another Ramadan campaign?

With the right approach, your data can do the heavy lifting—helping you personalize outreach, optimize messaging, and predict customer behavior for maximum impact. Real-time analytics let you adapt to shifts in engagement, while historical trends can help fine-tune your post-Ramadan strategies. The next few steps will take you through how you can do this.

(dare we say, watch and learn?)

Grab Attention – While Being Culturally Mindful

Once you are data ready, focus on messaging. Understand what worked, what didn’t, and what could potentially work. Last-minute shoppers are your friends, so leverage past purchase patterns to target cart holders with personalized nudges.

Relevance is key—don’t just blast messages for the sake of it. Instead, leverage real-time data and your engagement tools to refine segmentation:

• Identify high-intent users who have been active on your app or site in the last few weeks.
• Use behavioral triggers, such as abandoned carts or repeated visits to a product page, to personalize offers.
• Automate send-time optimization to deliver messages when users are most likely to engage.

BEWARE! Overloading customers with notifications? That’s a fast track to being muted or, worse, uninstalled. Instead, use frequency capping and cross-channel orchestration to balance push notifications, emails, and in-app messages in a way that feels natural, not spammy.

Decision Paralysis? It’s Time to Play The FOMO Card

Too many choices and notifications can be overwhelming, trust us, we know. This leads to shoppers dropping off instead of converting. Here’s how you can use your tech stack to help create urgency without causing overload:

• Personalized recommendations – AI-powered suggestions based on past purchases help customers see exactly what they want, reducing decision fatigue.
• Dynamic pricing and limited-time deals – Highlighting “only a few left” or “price drop for the next 2 hours” can nudge hesitant buyers.
• Social proof in real time – Live counters showing “X people bought this today” or “Trending now” can reinforce purchase confidence.

Loyalty – Drive Interaction Through Exclusivity

Eid isn’t just about one-time purchases—it’s an opportunity to strengthen customer relationships for the long run. Your tech stack can help you:

• Identify high-intent purchasers—Use predictive analytics to spot customers who historically spend more during Eid and offer them exclusive perks before they even start browsing.
• Segment based on lifetime value (LTV)—Group customers by past purchase history and engagement levels to create tiered loyalty rewards.
• Launch limited-time VIP experiences—Whether it’s early access to an exclusive collection or members-only discounts, AI-powered personalization tools can ensure the right customers get the right offers at the right time.
• Automate post-purchase engagement—Set up triggered flows to follow up with first-time buyers, offering them loyalty program enrollment or special discounts for their next purchase.

With the right data-driven approach, you’re not just boosting sales—you’re creating long-term brand advocates.

Overwhelming? We can help you – talk to us about loyalty programs here.

All Year Engagement – Your Data Collection Powerhouse

If you’ve made it this far, then you know that the real power of engagement doesn’t stop after the holiday season ends. Instead, your campaigns should fuel year-round engagement.

A recent report reveals that 56% of Android apps in the UAE are uninstalled within just a month of being downloaded. That means if you’re not thinking beyond seasonal campaigns, you’re losing more than half of your new users before you’ve had a chance to gather long term insights.

A data-driven retention strategy with the right use of tech can leave shoppers wanting more.

Here are some examples of what you could think about for your year-long strategy:

• Use post-Eid insights for long-term strategy – Look at purchasing behaviors from Ramadan and Eid to plan future campaigns. What products were most popular? When did engagement peak? Use these learnings to optimize upcoming holiday and seasonal promotions.
• Automate engagement journeys – automated workflows can ensure that users receive relevant follow-ups based on their interactions, such as product recommendations, loyalty rewards, or personalized content.
• Keep communication fresh and meaningful – Instead of generic newsletters, use dynamic personalization. If a customer interacted with your Eid sale, keep offering value tailored to their interests rather than spamming them with broad, irrelevant messages.
• Encourage habitual engagement – Whether through a loyalty app, a VIP customer community, or exclusive early-access events, brands should create ongoing incentives that keep customers coming back beyond seasonal peaks.

Stay strategic, stay relevant, and most importantly, stay connected. Your audience is watching—make sure you’re giving them something worth engaging with. This Eid, leverage data to drive engagement—not just during the peak season but throughout the year.

Need help making sense of your data? HEMOdata helps brands turn customer insights into action.