by Aarti Rupani | Jan 14, 2026 | Blogs
Part 1 of 3: The Basics Artificial Intelligence has become part of everyday business conversation. It shows up in strategy decks, hiring plans, product roadmaps, and executive conversations. Yet despite how often it’s mentioned, there’s rarely a shared...
by Aarti Rupani | Dec 16, 2025 | Blogs
From poor data foundations to unclear objectives, most AI initiatives collapse long before they deliver value. Across our AI Readiness Masterclasses in Dubai and Ras Al Khaimah, the data shows a consistent trend: MENA organisations are adopting AI tools tactically...
by Aarti Rupani | Dec 9, 2025 | Podcasts
Customer loyalty programs were supposed to make brands unforgettable. Instead, most of them have become… well, forgettable. In Episode 2 of It’s Data, Habibi, HEMOdata co-founder Dustyn Smith sits down with Namrata Sarmah (Nam), CPO and founder of CPO Track® and Women...
by Aarti Rupani | Oct 29, 2025 | Blogs
When you walk into a haunted house, you expect the scares. That’s part of the fun. But what about when the scares come out of nowhere…no warning, no pattern? That’s what bad data feels like. One minute, your reports look fine; the...
by Aarti Rupani | Oct 22, 2025 | Podcasts
Birthday emails aren’t loyalty, they’re a broadcast. Real loyalty in 2025 looks like context, timing, and usefulness, powered by clean data, progressive profiling, channel preference, and service recovery. Points are just a mechanism; the strategy is relationship. In...
