Resources (Copy)

It’s Data Habibi – Episode 5 with Pavel Bulowski and Vinay Ravula

In episode 5 of our podcast, It’s Data Habibi, Luke Cann is joined by Pavel Bulowski and Vinay Ravula for a candid and grounded conversation about the gap between how well brands think they know their customers, and how well they actually do.

How Syarah Boosted Conversion Page Traffic to 79% with Mixpanel

Case Studies

Syarah, Saudi Arabia’s leading digital automotive retail platform, partnered with HEMOdata to implement Mixpanel across their product analytics stack.

Why Conversion Rate Optimisation (CRO) is Harder in the GCC and Most Teams Don’t Realise it

Blogs

Conversion rate optimisation has a methodology problem. Not a tools...

What a “Single Customer View” Means in Practice

Blogs

TL;DR A “single customer view” is not a tool, a dashboard, or a data...

It’s Data Habibi – Episode 4 with Dr. Chris Cooper and Tim Aldridge

Podcasts

In episode 4 of our podcast, It’s Data Habibi, Luke Cann is joined by Dr Chris Cooper and Timothy Aldridge to unpack a central tension facing leadership teams today: why AI ROI is harder to define, justify, and sustain than many initially expected.

AI Governance & Readiness: Should You Use AI?

Blogs

Artificial Intelligence has quietly become the default answer to almost...

It’s Data Habibi – Episode 3 With Vitalii Duk and Luke Cann

Podcasts

In Episode 3 of our podcast, “It’s Data, Habibi,” we dive into what agentic AI actually means for enterprise leaders and where autonomy truly belongs. Our guests, Vitalii Duk, Founder & CEO of Dynamiq, and Luke Cann, Co-founder & CEO of HEMOdata, break down the difference between deterministic workflows and non-deterministic agents, unpack the “AI Iceberg,” and explore how organisations can drive real ROI without scaling risk.

Oman’s Personal Data Protection Law Is Now in Force. What Organisations Need to Know.

Blogs

As of 5 February 2026, Oman’s Personal Data Protection Law...

How Vodafone Oman Increased Engagement by 264% with Mixpanel

Case Studies

Vodafone Oman partnered with HEMOdata to implement Mixpanel across its fully digital My Vodafone app.
By replacing static BI reports with real-time, event-based analytics, Vodafone Oman connected marketing activity with in-app behaviour, uncovered critical drop-offs, and enabled faster, data-driven decision-making across teams.