HEMOdata Resources
Discover a wealth of information at HEMOdata Resources, your go-to hub for comprehensive data solutions and insights.
AI Governance & Readiness: Should You Use AI?
Artificial Intelligence has quietly become the default answer to almost...
It’s Data Habibi – Episode 3 With Vitalii Duk and Luke Cann
In Episode 3 of our podcast, “It’s Data, Habibi,” we dive into what agentic AI actually means for enterprise leaders and where autonomy truly belongs. Our guests, Vitalii Duk, Founder & CEO of Dynamiq, and Luke Cann, Co-founder & CEO of HEMOdata, break down the difference between deterministic workflows and non-deterministic agents, unpack the “AI Iceberg,” and explore how organisations can drive real ROI without scaling risk.
Oman’s Personal Data Protection Law Is Now in Force. What Organisations Need to Know.
As of 5 February 2026, Oman’s Personal Data Protection Law...
How Vodafone Oman Increased Engagement by 264% with Mixpanel
Vodafone Oman partnered with HEMOdata to implement Mixpanel across its fully digital My Vodafone app.
By replacing static BI reports with real-time, event-based analytics, Vodafone Oman connected marketing activity with in-app behaviour, uncovered critical drop-offs, and enabled faster, data-driven decision-making across teams.
Understanding Customer Behaviour During Ramadan Beyond Campaigns and Conversions
Arriving in late winter (an occurence after ~30...
9 AI Terms Everyone Should Know (Part 1)
Part 1 of 3: The Basics Artificial Intelligence has become part of...
AI Readiness: Why 95% of AI Projects Fail (and How to Be the 5% that Don’t)
From poor data foundations to unclear objectives, most AI initiatives...
It’s Data Habibi – Episode 2 With Gemma Hill and Namrata Sarmah
In Episode 2 of our podcast, “It’s Data Habibi,” we dove into why traditional points-based loyalty programs no longer work and what modern loyalty should look like.
Our guests, Gemma Hill, Head of Product & Co-founder at 10X, and Namrata (Nam) Sarmah, CPO and Founder of CPO Track and Women in Product UK, broke down why the earn-and-burn model falls flat and what customers actually value today.
Is Your Data an Infinite House of Horrors? How to Spot Data Silos and Fix Them
When you walk into a haunted house, you expect the...
It’s Data Habibi – Episode 1 With Lisa Brightwell and David Egerton
In the launch episode of our podcast, “It’s Data Habibi”, we explored why the birthday email is lazy and what brands could and should be doing to nurture their customers.
Our guests, Lisa Brightwell of Bright Insights Consulting and David Egerton of McGettigan’s Group, broke the birthday email down and built it back up in the most meaningful ways and took us through how data is your biggest asset to connecting with your customers, if you get the foundations right.
From Diwali to White Friday: Festival Engagement Strategies That Work in MENA
In the MENA region, festival periods like Diwali and White Friday offer...
From Data Chaos to Loyalty Success: Insights with HEMOData
Our founders, Dustyn Smith and Luke Cann joined Lisa Brightwell on the Let’s Talk Loyalty Podcast. They shared how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.











