In the launch episode of our podcast, “It’s Data Habibi”, we explored why the birthday email is lazy and what brands could and should be doing to nurture their customers.
Our guests, Lisa Brightwell of Bright Insights Consulting and David Egerton of McGettigan’s Group, broke the birthday email down and built it back up in the most meaningful ways and took us through how data is your biggest asset to connecting with your customers, if you get the foundations right.

