Product Analytics

with an edge

Event Analytics for Product, Marketing, and Data teams that makes it fast to get answers, make decisions, and see impact on users and revenue

Mixpanel

Mixpanel’s vision is universal access to insightful answers. Our event-based data model, capturing interactions, provides a dynamic perspective on product, company, and behavioural insights for informed decision-making.

All the answers, at your fingertips

Insights

Visualize trends and data points quickly

Flows

Find common user paths

Funnels

See who converts, and why

Retention

Learn what drives stickiness

Experiment

Analyse if an A/B test causes positive change

Impact

Understand how new features impact metrics

Cohorts

Segment users for highly targeted analyses

Signal

Quantify the correlation between events

A foundation for deep data insights

Save time

Easily build sophisticated reports in seconds instead of hours or days in SQL.

Priortise

Instantly pull up the insights you need to plan your roadmap or strategy with confidence.

Measure impact

Test your assumptions — and learn if your launches, campaigns, or experiments deliver results.

Trust your data

Create a source of truth and keep data clean and usable with a warehouse connector, data dictionary, and governance settings.

Connect all data

Leverage existing and additional business data sources to answer any specific behavioral question.

Unblock your team

Intuitive UI to ask questions and get answers effortlessly. Perform complex behavioral analysis without SQL, R, or Python.

Know your customer

Drill into data and surface hidden trends with funnels, advanced segmentation, and retention analysis.

Get aligned

Share insights with the team via Slack, alerts, annotations, or Boards to make decisions on where to focus resources and time.

Business Impact

298%

ROI, increased revenue by improving customer LTV

$465K+

Productivity Savings withs self-service capabilities (faster funnel, retention, segmentation analysis)

$1.1M+

A minimum cost of alternative approach: creating and maintaining an in-house analytics solution

On average, Mixpanel customers experience

Increase the efficiency of your Customer Data

+31%

Improvement in conversion rates

+32%

Improvement in user engagement

+30%

Improvement in retention

Unblock truth for everyone

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