Understand what your users want before they ask for it
Power smart product decisions through real-time behavioural insights.
Why User Behaviour Analytics Matter
Spot Drop-offs in User Journeys
Quickly identify where users lose interest or abandon key flows, so you can fix what’s broken.
Improve Feature Adoption
See which features are used, and which are ignored, so your roadmap reflects real user value.
Understand What Drives Retention
Learn what keeps users coming back by analyzing their long-term behaviors and patterns.
Test and Iterate
Validate ideas with real data, not guesses and then ship, learn, and optimize continuously.
Personalize User Experiences
Segment users by behavior and tailor messaging, onboarding, and product flows accordingly.
Align Teams Around Data
Give product, design, marketing, and leadership a shared source of truth to make smarter decisions.
Built for every team
Product Teams
Identify friction points in the user journey, uncover feature adoption trends, and prioritize improvements based on actual usage. Behavior analytics helps product teams continuously optimize experiences by analyzing real-time interactions, drop-off points, and retention patterns.
Marketing Teams
Understand which campaigns drive meaningful actions and move beyon basic metrics like “clicks”. Map customer journeys, segment users by intent, and personalize messaging based on behavior to increase conversion and retention.
Data Teams
Build centralized dashboards that surface key behavioral trends across funnels, cohorts, and segments. Enrich analytics models with granular event data to power attribution, predictive analytics, and deeper performance insights.
Growth Teams
Pinpoint where users convert, churn, or go silent. Use behavioral signals to identify your most valuable user paths and replicate success. Combine qualitative and quantitative insights to drive acquisition, activation, and monetization strategies.
Mixpanel
Move beyond pageviews and bounce rates. Mixpanel helps you understand user intent, drop-off, and retention in real-time.
Traditional analytics stops at “what happened.” Mixpanel lets you go deeper; segmenting by user actions, tracking retention cohorts, and building funnels in seconds. No SQL required.
With Mixpanel, your product and marketing teams don’t have to wait for a dashboard request. They can self-serve answers, test hypotheses, and iterate faster.
Already using GA4? Great. Mixpanel picks up where it leaves off, giving you behaviour-based journeys and product KPIs, not just traffic.
Business Impact
298%
ROI, increased revenue by improving customer LTV
$465K+
Productivity Savings withs self-service capabilities (faster funnel, retention, segmentation analysis)
$1.1M+
A minimum cost of alternative approach: creating and maintaining an in-house analytics solution
Book a meeting to get started
Hop on a quick 20 min call with one of our experts to find out what HEMOdata can do for you.