Loyalty doesn’t succeed on points alone; it succeeds on reliable data, clear goals, and a culture that knows how to use both. In this conversation with host Lisa Brightwell, HEMOdata’s co-founders Luke Cann and Dustyn Smith explain how brands can move from theory to practice: define the outcomes that matter, map the data that supports them, and align people, processes, technology, and governance to deliver.
They break down the “privacy operational life cycle,” share real-world pitfalls (like siloed systems and one-dimensional profiles), and show how trusted data fuels AI that actually helps customers. Expect practical frameworks, memorable analogies (Ozzy Osbourne ≠ Prince Charles), and a simple truth: before AI, get the foundations right.
Listen in to learn:
- How to connect goals → data → outcomes
- Why governance and data quality are non-negotiable
- When to use auto-capture vs. custom tracking
- How literacy and culture reduce risk and unlock value
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