In the MENA region, festival periods like Diwali and White Friday offer...
HEMOdata Resources
Discover a wealth of information at HEMOdata Resources, your go-to hub for comprehensive data solutions and insights.
A/B Testing 101: No More Guesswork
Most businesses already know they should be “data-driven,” but when it...
Understanding Saudi Arabia’s NDMO Framework and Key Domains for Compliance
The National Data Management Office (NDMO) has set the standard for how...
Mixpanel’s Latest Features: Built to Answer the “Why”
Most companies can tell you what's happening on their digital channels....
KSA PDPL Implementation Framework: Tools, Teams, and Tactics
While compliance with the NDMO framework and Saudi Arabia’s Personal Data...
The Top 10 Fintech Product Metrics: Powered by Mixpanel’s 2025 Benchmarks
Fintech is evolving faster than ever, steep competition, user trust...
Practical Data Science: Less Theory, More Impact
Let's face it: most data science textbooks aren't exactly page-turners....
The Hidden UX Issues Killing Your Conversion Rate (And What Your Team Can Do About It)
In a region where digital expectations are soaring, you rarely get a...
The Beginner’s Guide to Data Governance (That Your Whole Team Will Understand)
Data governance isn’t a...
The 1% Rule: How Tiny Data Improvements Drive Massive Business Growth
When Sir Dave Brailsford took over British Cycling in the early 2000s,...
Before You Generate Superheroes, Get Your Data in Order
Generative AI might feel like magic: easy content, the most creative...
User Behavior Analytics vs. Customer Data Platforms
Imagine you're running a high-end restaurant in the heart of Downtown...












