Arriving in late winter (an occurence after ~30...
Understanding Customer Behaviour During Ramadan Beyond Campaigns and Conversions
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HEMOdata Resources
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9 AI Terms Everyone Should Know (Part 1)
Part 1 of 3: The Basics Artificial Intelligence has become part of...
AI Readiness: Why 95% of AI Projects Fail (and How to Be the 5% that Don’t)
From poor data foundations to unclear objectives, most AI initiatives...
Is Your Data an Infinite House of Horrors? How to Spot Data Silos and Fix Them
When you walk into a haunted house, you expect the...
From Diwali to White Friday: Festival Engagement Strategies That Work in MENA
In the MENA region, festival periods like Diwali and White Friday offer...
A/B Testing 101: No More Guesswork
Most businesses already know they should be “data-driven,” but when it...
Understanding Saudi Arabia’s NDMO Framework and Key Domains for Compliance
The National Data Management Office (NDMO) has set the standard for how...
Mixpanel’s Latest Features: Built to Answer the “Why”
Most companies can tell you what's happening on their digital channels....
KSA PDPL Implementation Framework: Tools, Teams, and Tactics
While compliance with the NDMO framework and Saudi Arabia’s Personal Data...
The Top 10 Fintech Product Metrics: Powered by Mixpanel’s 2025 Benchmarks
Fintech is evolving faster than ever, steep competition, user trust...
Practical Data Science: Less Theory, More Impact
Let's face it: most data science textbooks aren't exactly page-turners....
The Hidden UX Issues Killing Your Conversion Rate (And What Your Team Can Do About It)
In a region where digital expectations are soaring, you rarely get a...