Experiment Boldly. Iterate Quickly. Win Often.
Build products and campaigns that convert, using A/B testing and experimentation.
Why Experimentation Matters
Remove the guesswork from product and marketing decisions. Experimentation helps you validate what works before rolling it out broadly. With every test, you learn more about your users and how to serve them better.
Test Before You Build
Experimentation lets you validate hypotheses before committing resources to full-scale implementation.
A/B Testing
Compare two or more variants to validate ideas through controlled, data-driven comparisons.
Minimise Risk
Quick and controlled tests allow teams to explore bold initiatives without risking full-scale failure.
Uncover What Works
Data-backed experimentation helps identify what truly drives engagement, conversions, and loyalty.
Measure Real Impact
Statistical rigor ensures that the results reflect real impact, enabling confident decisions.
Encourage Innovation
Experimentation fosters a learning culture where teams are empowered to take smart, calculated risks.
What Research Says
2x faster growth
Companies running 15 or more experiments monthly grow twice as fast as peers
33% failure
Nearly 33% of product changes underperform unless tested through experimentation.
60% ROI
Marketers that utilise experimentation say that it delivers the highest ROI of all optimisation methods
Kameleoon
Move beyond vanity metrics. Kameleoon helps you optimize in real-time, from copy tweaks to full-on redesigns.
Traditional testing tools often stop at A/B. Kameleoon powers multivariate tests, predictive targeting, and feature rollouts so you’re not just testing more, you’re testing smarter.
With built-in experimentation stats and real-time segments, marketing and product teams can launch tests confidently, without depending on dev cycles or data analysts.
Already using a CDP or analytics suite? Perfect. Kameleoon integrates with your stack and activates data for more precise, high-impact experiments.
How can Experimentation improve your workflows
Product Teams
Test new features, UI changes, or onboarding flows before a full rollout. A/B testing allows product teams to validate ideas with real user behavior, reduce risk, and ship with data that is backed by real insight, not just gut feeling.
Marketing Teams
Experiment with CTAs, layouts, campaign copy, and channel mix to uncover what actually drives engagement. A/B testing across web, email, and app touchpoints empowers marketing teams to optimize conversion rates, reduce drop-offs, and personalize content with precision.
Design Teams
Use experimentation to validate design choices, like layout, color schemes, visual hierarchy, and micro-interactions, before committing to full rollouts. A/B and multivariate testing help design teams collaborate with product and marketing to create user interfaces that not only look great but perform better.
Book a meeting to get started
Hop on a quick 20 min call with one of our experts to find out what HEMOdata can do for you.