HEMOdata Resources
Discover a wealth of information at HEMOdata Resources, your go-to hub for comprehensive data solutions and insights.
Is Your Data an Infinite House of Horrors? How to Spot Data Silos and Fix Them
When you walk into a haunted house, you expect the...
It’s Data Habibi – Episode 1 With Lisa Brightwell and David Egerton
In the launch episode of our podcast, “It’s Data Habibi”, we explored why the birthday email is lazy and what brands could and should be doing to nurture their customers.
Our guests, Lisa Brightwell of Bright Insights Consulting and David Egerton of McGettigan’s Group, broke the birthday email down and built it back up in the most meaningful ways and took us through how data is your biggest asset to connecting with your customers, if you get the foundations right.
From Diwali to White Friday: Festival Engagement Strategies That Work in MENA
In the MENA region, festival periods like Diwali and White Friday offer...
From Data Chaos to Loyalty Success: Insights with HEMOData
Our founders, Dustyn Smith and Luke Cann joined Lisa Brightwell on the Let’s Talk Loyalty Podcast. They shared how organizations can turn fragmented data into actionable insights. Learn about purposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.
A/B Testing 101: No More Guesswork
Most businesses already know they should be “data-driven,” but when it...
Understanding Saudi Arabia’s NDMO Framework and Key Domains for Compliance
The National Data Management Office (NDMO) has set the standard for how...
Mixpanel’s Latest Features: Built to Answer the “Why”
Most companies can tell you what's happening on their digital channels....
KSA PDPL Implementation Framework: Tools, Teams, and Tactics
While compliance with the NDMO framework and Saudi Arabia’s Personal Data...
The Top 10 Fintech Product Metrics: Powered by Mixpanel’s 2025 Benchmarks
Fintech is evolving faster than ever, steep competition, user trust...
The PDPL Reality Check – A 5-Minute Assessment
Get a fast, honest view of your Saudi PDPL readiness. Answer 10 questions and instantly receive a score out of 100 plus a risk band (High Risk / At Risk / Progressing / Ready).
The assessment reflects key PDPL areas; lawful basis & consent, data subject rights, security, teams, and governance, so you know exactly where to focus next. Built by HEMOdata for teams operating in KSA.
Practical Data Science: Less Theory, More Impact
Let's face it: most data science textbooks aren't exactly page-turners....
The Hidden UX Issues Killing Your Conversion Rate (And What Your Team Can Do About It)
In a region where digital expectations are soaring, you rarely get a...